What is on IOU
IOU runs on one idea: value given to the network comes back to you. This page spells out the words we use, what anything costs and exactly how points turn into tiers.
IOU in plain terms
Pricing
Partners pay nothing to be in the network, to see open projects or to apply inward. You only pay when you choose presence at events. Leads run on a lead for lead principle, so no invoice is ever sent for a lead.
Network access
Free
Profile, open projects, inward applications, shared projects and guest lists per event. No seat fees, no commission on the work you win.
Leads given away
EUR 1.000 each
Every lead the agency hands over becomes EUR 1.000 of event budget. Ten leads is EUR 10.000 of sponsor credit to spend on events.
Leads you bring in
Tier points
A lead you bring back earns points instead of a fee. Points move you up through Bronze, Silver, Gold and Platinum and unlock more benefits.
You pick the level when you share a lead. The level says how developed the lead is, it does not set a price, since a lead is exchanged and never sold.
Agency gives a lead away
EUR 1.000 sponsor credit
Every lead the agency shares with a partner turns into EUR 1.000 of event budget. Ten leads is EUR 10.000 of sponsor credit to spend on events.
Partner brings a lead in
Tier points
A lead you bring back to the network earns points. Points lift you through Bronze, Silver, Gold and Platinum, and unlock more benefits at every step.
Warm intro
1 lead credit
A contact inside the network, shared with short context on why it is relevant.
Qualified lead
1 lead credit
A lead with confirmed interest, budget or timeline.
Project ready lead
1 lead credit
A lead ready to receive a proposal or a quote.
Packages are earned, never bought. A sponsor package is not a price list. It comes with your partner status, and status is earned with points from the work you do in the network: leads you bring in, projects you deliver, events you join. Reach the points and the package is yours.
| Package | Unlocks at | Intro credits | Projects | Events | Sponsor slot |
|---|---|---|---|---|---|
| Platinum A core partner, we build the year together | 300 points Hold 300 tier points to keep it | 30 | 72 hours, high value unlocked | 14 days | Guaranteed |
| Gold Brought to the table first | 150 points Hold 150 tier points to keep it | 18 | 48 hours, high value unlocked | 7 days | Priority |
| Silver Ahead of the network on projects and events | 50 points Hold 50 tier points to keep it | 10 | 24 hours | 3 days | Standard |
| Bronze Your way into the community | Open from day one Your starting status, no points needed | 4 | Standard | Standard | Waiting list |
Points and tiers
Points are counted automatically from what happens on the platform. Nothing is decided behind closed doors, and you can see your own total in the partner portal.
Tiers renew every year. Your status runs for a year. To keep it you have to earn the points for that status again in the next year, otherwise you drop back to the status your points support.
Credits reset every quarter. Your tier is recalculated the moment your points cross a threshold, so a strong quarter lifts you straight away.
Bronze
0 pointsYou are in the network and picking up your first projects.
Silver
50 pointsYou share leads with the agency and deliver regularly.
Gold
150 pointsYou are one of the partners we bring to the table first.
Platinum
300 pointsA core partner. We build our roadmap together.
High value projects, enterprise scale or EUR 100m plus in revenue, are open to Gold and Platinum partners only. See how onboarding works.
On the platform
Merchants and agency projects are listed with full context: categories in play, tools on the stack, revenue band and what the brand needs next.
Partners apply with a pitch, a price and an incentive. The merchant sees every offer side by side and picks who to talk to.
Partners share leads from their own network, so the agency can open new doors for merchants and the whole community grows together.
Every event carries a live guest list. Partners see who is in the room before they go, with contact details protected until the doors close.
Once an event has taken place, partners get the full attendee insights and can request a warm introduction. One credit per request, tracked on the platform.
Platinum, Gold, Silver and Bronze packages with clear pricing and availability, so partners can pick their presence for the whole year.
Website, company, what you do, cases and certifications filled in once, and reused on every application. Sign up once, never retype your story.
Partners file their agreements straight into the platform. The agency sees them, the merchant sees the deal, and everyone knows where they stand.
Who gives the most leads, on which project, from which event. The value every partner brings stays visible, long after the drinks are over.
Three sides
The agency curates, the partners deliver, the merchant decides. Everyone enters the conversation informed and leaves with value.
For the agency
List a merchant or project once and let the right partners come to you. Every intro, agreement and outcome stays on the platform, so you always know who delivered, who gave leads back and who showed up for the community.
For partners
See open projects with revenue bands and stack before you write a line. Apply with a pitch and a price, take part in the events where the community meets, and give leads back to the network that gives to you.
For merchants
Your project is listed once. Partners apply inward with a pitch, a price and an incentive, and you choose who earns the conversation. Your name stays out of the room until you decide to open the door.
Merchants, partners and the ecosystem, in one place. Share openly, introduce each other and take on projects together.