IOU
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How it works

From open project to delivered work

One end to end flow, with value on every side. The agency curates, the partners bring answers, and the merchant decides.

  1. 1

    The agency

    The agency lists the project

    A brand brings a real plan. Ask Phill puts the full context on the platform: the categories in play, the tools already on the stack, the revenue band and what the merchant actually needs.

  2. 2

    Partners

    Partners apply inward

    Partners see the project, the context and the competition. They apply with a pitch, a price and an incentive that fits. No cold outreach, no gatekeepers, just a clear offer the merchant can read.

  3. 3

    Merchants

    The merchant chooses

    The merchant reviews every pitch in one place and picks who to talk to. Contact details stay hidden until the merchant opens the door, so the conversation only starts when there is real interest on both sides.

  4. 4

    Everyone

    The value is tracked

    From the first intro to delivery, status, notes and outcomes stay in one place. Introductions, agreements and events are tracked, so the value the community creates is visible long after the night ends.

The full loop:The agency lists a merchant, partners apply inward, the merchant picks, the project ships, and the value is tracked across the community.

Lead for lead

Lead for lead, nobody invoices a lead

Leads are not sold on IOU. The agency builds event budget with the leads it gives away, and partners climb the tiers with the leads they bring in. Value moves in both directions without an invoice in between.

Agency gives a lead away

EUR 1.000 sponsor credit

Every lead the agency shares with a partner turns into EUR 1.000 of event budget. Ten leads is EUR 10.000 of sponsor credit to spend on events.

Partner brings a lead in

Tier points

A lead you bring back to the network earns points. Points lift you through Bronze, Silver, Gold and Platinum, and unlock more benefits at every step.

Warm intro

1 lead credit

A contact inside the network, shared with short context on why it is relevant.

  • Contact person
  • Company name
  • One or two sentences of context

Qualified lead

1 lead credit

A lead with confirmed interest, budget or timeline.

  • Contact person
  • Budget indication
  • Timeline
  • Stated need

Project ready lead

1 lead credit

A lead ready to receive a proposal or a quote.

  • Full briefing
  • Known decision makers
  • Available RFP or scope
  • No fee, no revenue share and no commission on a shared lead.
  • Sponsor credit is settled against event packages, not paid out in cash.
  • The tier you pick sets how much context comes with the lead, not a price.

Partner tiers

Bronze, Silver, Gold, Platinum

The more business you do through IOU, the more you unlock. Tiers move automatically as projects, leads, events and commission land.

Bronze0+ pts

You are in the network and picking up your first projects.

  • Access to every open project and shared project
  • Apply inward with pitch and price indication
  • Guest list per event, company names before the event
  • 4 introduction credits per quarter
4 intro creditsStandard project accessStandard projectsStandard event accessWaiting list sponsor slot
Silver50+ pts

You share leads with the agency and deliver regularly.

  • Everything in Bronze
  • 24 hours early access to new projects before the wider network
  • 10 introduction credits per quarter
  • New events open to you 3 days before the rest of the network
  • Logo shown on the project shortlist we share with the merchant
10 intro credits24h early on projectsStandard projects3d early on eventsStandard sponsor slot
Gold150+ pts

You are one of the partners we bring to the table first.

  • Everything in Silver
  • 48 hours early access to new projects
  • High value projects unlocked, enterprise scale and 100 million EUR plus
  • 18 introduction credits per quarter
  • New events open to you 7 days early, priority on sponsor slots
  • Quarterly pipeline review with the Ask Phill partnership lead
18 intro credits48h early on projectsHigh value projects7d early on eventsPriority sponsor slot
Platinum300+ pts

A core partner. We build our roadmap together.

  • Everything in Gold
  • 72 hours early access, plus first refusal on matching projects
  • 30 introduction credits per quarter
  • New events open to you 14 days early, sponsor slot guaranteed
  • Co-hosted event or roundtable each year
  • Named partner on the IOU landing page and merchant decks
  • Full RSVP list with contact details released the moment an event ends
30 intro credits72h early on projectsHigh value projects14d early on eventsGuaranteed sponsor slot

New partner? Read the full onboarding path with the sign up steps, your starting tier and how to earn points.

How to grow

Every action in the network earns points

Three rules, nothing hidden. Sharing a lead with the agency is worth the most, delivering a project comes next, and showing up at an event adds the rest. Your live total and the gap to the next tier sit on your partner tier page.

  • Lead shared with the agencyThe fastest way up. Counted once per company, the moment Ask Phill marks the lead as received.+25
  • Project deliveredCounted once the work with a merchant is marked delivered.+10
  • Event attendedShow up at an Ask Phill event and it lands on your total.+5

Lead matching

How a lead finds the right partner

Every open project is scored against the network. The agency sees a shortlist with the reasons behind it, so a suggestion can always be explained and never replaces the final call.

Segment fit

up to 50 points

How many of the segments on the project the partner actually covers. Full coverage scores highest.

Projects won before

up to 21 points

Applications the agency accepted in the past. Proven delivery counts.

Win rate

up to 12 points

How often a partner's applications turn into work, once there are at least two applications.

Work running now

up to 8 points

Live assignments show the partner is active in the network today.

Commission paid out

up to 10 points

Commissions already settled through IOU, a signal the loop closes.

Availability

plus 6 or minus 12

Open to new work adds points. Marked as closed for new work takes points off.

Good to know: High value projects, enterprise scale or 100m EUR plus revenue, are reserved for Gold and Platinum partners. Everything else is open to every tier, with Silver and above getting early access first.

Join a community built on shared value

Merchants, partners and the ecosystem, in one place. Share openly, introduce each other and take on projects together.

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